Media Contact:

Taylor Prather

tprather@coppercolorado.com

970-968-2318 ext. 38849

 

COPPER MOUNTAIN, Colo. — Dec. 19, 2019 — In the season of giving, Copper Mountain is proud to support nearly a dozen community-based nonprofit organizations through new partnerships with Lake County Community Fund and the launch of Play Forever Fridays, which kicks off Jan. 10, 2020.

The two new initiatives are part of a broader corporate social responsibility platform, known as Play Forever, which was established by POWDR Adventure Lifestyle Co. as a commitment to protecting the environment and enabling participation in adventure.

“Our family-owned company believes there is a direct correlation between Copper’s success and the vitality of the communities where we live, work and play,” said Dustin Lyman, president and general manager of Copper Mountain. “We’re fortunate to be in the business of outdoor adventure right here in the Colorado Rocky Mountain Region and most importantly, we’re excited to continue supporting the organizations that do so much for our community.”

The new Play Forever Fridays program is a community-driven fundraising effort where Copper will donate $5 of every $99 lift ticket purchased online, in-advance to various non-profit partners on select Fridays throughout the 2019-20 winter season. Organizations participating in the inaugural year of the program include the Family & Intercultural Resource Center, High Country Conservation Center, Friends of the Dillon Ranger District, High Fives Foundation, Friends of the Colorado Avalanche Information Center, Safe Passages Summit County, Colorado Rapid Avalanche Deployment, Adaptive Action Sports and the Blue River Watershed Group.

(For quotes from participating non-profits, please see below.)

In October 2019, Copper and Lake County Community Fund announced a four-year, $400,000 endowment campaign, where the resort will match up to $200,000 to secure a strong, sustainable future for residents of the greater Lake County communities. As part of the challenge gift, $100,000 will be allocated support youth-oriented nonprofit organizations dedicated to outdoor adventure education and lifelong alpine sports development, as well as environmental causes, through the Community Fund’s grantmaking program.

Lake County is an integral part of our regional Colorado community; without a thriving and participatory Lake County, Summit and Eagle County economies cannot continue to grow and develop as they do now. More than 67 percent of the Lake County workforce (3,092 people) are employed in Summit and Eagle Counties. Specific to Copper Mountain, more than 200 of the resort’s 1,500 employees are residents of Lake County.

For a complete listing of Play Forever Fridays dates and more information on Copper’s giving programs, please visit CopperColorado.com.

 

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About Copper Mountain

Located just 75 miles west of Denver, Colo. in the heart of the Rocky Mountains, Copper Mountain Resort is an ideal vacation destination with a laid-back and inclusive vibe that represents the best of Colorado. Three pedestrian-friendly village areas provide a vibrant atmosphere with lodging, retail outlets, restaurants, bars and family activities. During the winter months, Copper’s naturally-divided terrain offers world-class skiing and riding for all ages and abilities. Each summer, the mountain transforms into an unspoiled playground for hikers, mountain bikers and those seeking a genuine Colorado experience. Copper Mountain Resort boasts curated events year-round and is home to Woodward Copper – a lifestyle and action sports progression center. Copper Mountain is part of the POWDR Adventure Lifestyle Co. portfolio, a family-owned company that believes there is nothing better for your soul than to spend time with the people you love, doing the things you love.

 

Quotes from Participating Non-Profits:

"The support FDRD receives from Copper Mountain Resort helps us achieve our mission of providing opportunities for community members and visitors to play a more active role in the sustainable management of our local National Forest.  Copper's Play Forever Fridays are an important fundraising and outreach occasion for FDRD to increase our awareness within the local community and with visitors to our local National Forest." – Michael B. Connolly, FDRD Executive Director

“It is an honor to be a recipient of the Play Forever Friday Fundraiser, and be able to partner with Copper in their efforts to support local community organizations. Our primary goal as an organization is to do all we can to support the deployment team members who are working for their Sheriff's, ski resorts and other agencies. This event provides crucial funds to support our courses, scholarships programs and equipment grant opportunities that are available to our members throughout the year.” - Doug Lesch, C-RAD President

“FIRC serves over 4,300 locals every year through our parenting, supportive services and access to care programs. We are grateful for Copper’s support in helping us build strong families and a strong community.”- Brianne Snow, FIRC Executive Director

 “We are thrilled to partner with Copper Mountain Resort on the Vail Pass Wildlife Byway. The funds raised from Play Forever Fridays on Feb. 28th will go directly towards continued planning and design of three wildlife crossing structures across the westbound lanes of east Vail Pass. These structures will make our road safer for travelers of the I-70 corridor and reconnect an otherwise intact landscape, where wildlife will be able to move into habitats that they haven’t been able to access for decades. The Play Forever Fridays initiative is perfectly aligned with Summit County Safe Passage’s mission and vision and we feel proud to work with a company that has our environment’s best interest at heart.” – Ashley Nettles, Wildlife Biologist – USFS White River National Forest

“We are extremely honored for our campaign to be jumpstarted by the transformative gift from Copper Mountain,” says Kate Bartlett, LCCF board president. “Copper’s commitment to supporting and promoting its broader community is evidenced not only by this wonderful example of corporate philanthropy, but also by the numerous efforts they have underway at Copper, from new employee housing offerings coming online to their ongoing partnership with Colorado Mountain College and other non-profits in Summit and Lake counties. Through the Campaign for Lake County, we hope to inspire others around a common cause to support a thriving community in Lake County.”

“High Country Conservation Center and Copper Mountain are longtime partners working together on protecting our local environment. We are honored to a recipient of Copper’s Play Forever Fridays program, and funds raised will help offer more environmental programs in Summit County.” – Jen Schenk, Executive Director

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Copper launches community initiative Play Forever Fridays to benefit local non-profits