COPPER MOUNTAIN, Colo., December 23, 2020As part of Copper Mountain’s Play Forever commitment to protect the environment and enable participation, the resort announced today the relaunch of its lift ticket community giving program, Play It Forward Wednesdays, to continue its support for more than a dozen non-profit organizations.

Play It Forward Wednesdays is a community-based fundraising effort where Copper will donate $5 from every discounted lift ticket purchased online, in-advance, to 13 community non-profit partners on select Wednesdays throughout the 2020-21 winter season beginning on Jan. 6, 2021.

“We are proud to launch another year of giving at Copper Mountain during this time of local strain and unpredictability,” said Dustin Lyman, president and general manager of Copper Mountain. “The Play It Forward Wednesdays program allows us an opportunity to give back to organizations that strive to improve the well-being of our mountain environment, and we’re excited to provide support to those that have seen a tremendous increase in need.”

Play Forever is POWDR and Copper Mountain’s corporate responsibility commitment to protect the environment and enable participation in adventure. This past summer, Play Forever expanded to include the Copper Mountain Play It Forward fund, which has provided immediate relief to community organizations seeing an increased demand for services. Play It Forward Wednesdays will be replacing last season’s Play Forever Friday’s program, which raised more than $69,000 for local non-profits, to include a broader selection of benefit organizations.

Through the Copper Mountain Play It Forward Fund, Play It Forward Wednesday’s proceeds go to organizations whose focus is to provide support for local relief, on-mountain participation and environmental causes.

  • Local Relief: Provide localized aid to the Summit and Lake County communities in times of need. 
  • Participation: Be a welcoming place for all – including youth, diverse populations and adaptive athletes – to participate in the adventure lifestyle. 
  • Environment: Support organizations that are focused on protecting the environment through sustainability, education and action. 

The organizations participating in the program this year include Adaptive Action Sports, Building Hope, Colorado Rapid Avalanche Deployment, High Country Conservation Center, High Fives Foundation, Blue River Watershed Group, Summit Community Care Clinic, SOS Outreach, Friends of the Colorado Avalanche Information Center, Friends of the Dillon Ranger District, Summit County Safe Passages, Family & Intercultural Resource Center and Get Outdoors Leadville!.

For a complete schedule of Play It Forward Wednesday dates and more information about Copper’s Play Forever initiative, please visit CopperColorado.com.

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Located just 75 miles west of Denver, Colo., Copper Mountain offers a pure mountain experience that inspires adventure, elevates ambition and empowers progression. During the winter, Copper’s world class naturally divided terrain provides skiers and riders access to over 2,500 acres of high alpine adventure. Each summer, the mountain transforms into an unspoiled playground for hikers, mountain bikers and outdoor enthusiasts. Three centralized pedestrian villages provide a vibrant atmosphere complete with slope-side lodging, dining, shopping and activities. Copper Mountain is home to Woodward Copper and the U.S. Ski Team Speed Center which facilitate year-round training for every level of athlete. Copper Mountain is part of the POWDR Adventure Lifestyle Co. portfolio, and an Ikon Pass partner. POWDR is a family-owned adventure lifestyle company (TM) that believes there is nothing better for your soul than to spend time with the people you love, doing the things you love.

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the lift ticket giving program is back