FOR IMMEDIATE RELEASE
SEATTLE, NOV. 7, 2017 – REI and POWDR have formed a strategic partnership that kicks off mid-November with exciting new adventure lifestyle programs and events. Full programming will begin by the holiday season, and experiences will complement Copper Mountain and Eldora’s lift-served mountain adventures.
“Inspiring people through authentic local adventure is behind everything we do, and it’s the driving force behind our partnership with REI,” says Wade Martin, chief revenue officer at POWDR. “From REI’s Opt Outside campaign to its programs designed to get everyone outdoors, our missions similarly aim to deliver memorable experiences that enhance people’s lives. We welcome REI members from Colorado and beyond to Copper and Eldora, and look forward to offering all guests new ways to enjoy the outdoors through our ongoing partnership.”
During the winter, REI Outdoor School guides will lead experiences such as snowshoeing, fat biking, and winter hikes, and social outings like mountain mixology. In summer, participants will be able to mountain bike, learn wilderness medicine, camp, and hike. At Copper Mountain, an REI Adventure Station located in Center Village’s Camp Hale Outfitters will act as a basecamp with local REI experts available to educate, inspire, and assist with registration. REI will also offer one-of-a-kind experiences like REI group campouts and vendor demo events at the resorts; the first of which will be a Burton snowboard demo at Eldora on Dec. 9.
“This partnership, our first on-mountain presence, allows us to expand our regional experiences and education programs across Summit and Boulder counties with a like-minded partner,” says Rebecca Bear, outdoor programs and experiences director at REI. “Copper and Eldora receive millions of visitors. We’re looking forward to providing unique outdoor experiences for both seasoned adventurers and people new to the outdoors at two of Colorado’s most beautiful resorts.”
Media ready images can be found here.
About the REI Co-op:
REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 16 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 151 stores in 36 states. If you can’t visit a store, you can shop at REI.com, REI-Garage.com or the free REI shopping app. REI isn’t just about gear. You can take the trip of a lifetime with REI Adventures, a global leader in active adventure travel that runs more than 170 custom-designed itineraries worldwide. The REI Outdoor School is run by professionally-trained, expert-instructors who teach beginner- to advanced-level courses about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.
POWDR is an adventure lifestyle company that offers awesome experiences in amazing places. Within its portfolio are nine mountain resorts including Copper Mountain and Eldora Mountain Resort in Colorado; Killington and Pico Mountain in Vermont; Boreal Mountain Resort and Soda Springs in the Lake Tahoe region of California; Mt. Bachelor in Oregon, Lee Canyon in Nevada and Gorgoza Park in Park City. POWDR owns the Woodward youth experiences which includes Woodward PA, Woodward Copper in Colorado, Woodward Tahoe, and Woodward West in Stallion Springs, CA. Through its ownership of Human Movement Management, POWDR fuels participation in the adventure lifestyle with a collection of festivals, themed runs and branded events. Outside Television is the national active, outside-lifestyle programming network subsidiary of POWDR, and Sun Country Tours in Oregon is the company’s river rafting outfitter. POWDR is headquartered in Park City, Utah with offices in Louisville, CO. www.POWDR.com.